Apple has ditched headphones in favor of wireless earbuds for its latest creation: the iPhone 7.
The so-called AirPods have sparked excitement - they are sleek, water-resistant, high-quality, and do away with wires that seem to tangle no matter what.
It is the first step, CEO Tim Cook said on Wednesday, towards a 'wireless future'.
However, public health experts warn the small white devices could have a devastating impact on your health.
Powered by Bluetooth technology, the AirPods transmit low-intensity radiowaves into your ears.
And research shows that over time these emissions wear down the blood-brain barrier, which is essential for keeping out chemical toxins.
'We are playing with fire here,' Dr Joel Moskowitz, a professor at the UC Berekely School of Public Health, told Daily Mail Online.
'You are putting a microwave-emitting device next to your brain.
'Studies have shown that microwaves a few inches from one's head open the blood-brain barrier.
'It's very dangerous.'
The exact frequency of the AirPod Bluetooth emission has not yet been released.
Apple's engineers and marketing directors insist that, since they use Bluetooth, the microwave emissions are well within the FCC guidelines. Bluetooth emissions are far weaker than, for example, microwave oven radiation.
However, Dr Moskowitz warns that studies suggest contact low-intensity exposures are in fact more damaging than higher intensity microwave emissions.
And Dr Leif Salford, the world's top researcher in the field of cell phone radiation, recently claimed your cell phone could be more harmful a few inches from your head (using loudspeaker) than when you have it fixed to your ear (for a phone call).
The findings are nothing new, Dr Moskowitz explains.
'This has been observed over several decades,' he says.
'It's like we keep rediscovering that Bluetooth is harmful and trying to forget it because we don't know how to handle it from a policy standpoint.
'Although we don’t know the long-term risks from using Bluetooth devices, why would anyone insert microwave-emitting devices in their ears near their brain when there are safer ways to use a cell phone?
'Essentially I recommend using corded headsets or hands-free use of cell phones, not wireless ear buds.'
